LIVE: Tove Styrke, Hoxton Square Bar & Kitchen, London (12/6/17)

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Tove Styrke, London, 12/6/17 (Photo: © Sync Music Blog)

Despite being a pretty big deal in her homeland, Swedish singer Tove Styrke has remained mysteriously under the radar in the UK. With this, her comeback gig after a period of time in the studio, she did much to further the mystery of why she isn’t more up front and centre, with a powerful, high tempo performance that suggests she should be on a far bigger stage – metaphorically as well as literally.

Her long-standing domestic profile is due in part to a third-place finish in Sweden’s version of Pop Idol back in 2009, but the music that immediately followed that TV experience in her youth is a far cry from where this sassy lady is at nowadays. New song Say My Name offers a good handle on the strong and creative approach to pop that Styrke is taking, but her hour-long London show was nicely varied, stringing together a mix of material old and new.

Kicking of with Samurai Boy and Borderline from her second album Kiddo, she followed that with another from the same LP, Ego, which is arguably the most accomplished song of her career up to this point.

She excitedly announced that she had a couple of new songs to play for the first time, and they went down a storm; Mistakes and On The Low giving some indication that her third album will represent another major step forward for her material, full of hooks and energy.

She returned to tracks from Kiddo, mining the album for Who’s Got News, Number One, and Snaren before launching into new tune Say My Name, which was delivered with panache as the crowd sung the lyrics back to her. But it was encore tune Even If I’m Loud It Doesn’t Mean I’m Talking To You which really sums up what she is all about. Bold, confident and fun – it’s pure pop… and she’s brilliant at it.

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